Anti-hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage.
Gently clarifies and reinforces fiber to reduce the risk of hair fall due to breakage.
This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from the scalp and fiber. Its gentle cleansing action hydrates hair from root to tip, leaving a lightweight feel.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair fall due to breakage. Hair is prepared to be treated and fortified with a fuller and healthier look.
The 500ml refillable shampoo bottle made with 100% recycled plastic* in a factory using 100% renewable energy can be refilled with the associated shampoo pouch, made with -82% plastic packaging** in a waterloop factory.
*Except for the pump, colorants & additives.
**Than packaging of two 250ml Bain
BAIN HYDRA-FORTIFIANT BENEFITS:
- 98% less breakage*
- Hair is more resistant*
- Immediate hydration & softness**
*instrumental test, after 1 application of Bain Hydra-Fortifiant + Fondant + Serum
**Increase of hydration compared to before application
WHO IS IT FOR?
For weakened hair, prone to falling due to breakage.
Ginger Root
Ginger Root is known for its ability to protect against daily external aggressors.
Edelweiss Flower
Edelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
Genesis is the first dual action anti-fall haircare range: FOR ALL WOMEN, IN ALL LIFESTYLES, WITH ALL DEGREE OF HAIR FALL.
Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with more fiber strength, more fiber retention* and -84% less hair-fall**.
*Clinical study, 99 people, 6 weeks use of the serum
**hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Reconstituant + Ampoule/Sérum Aminexil.
HOW DOES GENESIS WORK?
A double action for your client:
- Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSOR AND ANTIOXIDES thanks to Ginger roots and Edelweiss native cells.
- Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION AND REDUCE HAIR-FALL FROM THE ROOTS thanks to Aminexil. NON PAR SUR SHAMPOO, uniquement sur sérum
Bain Hydra Fortifiant benefits:
- Gently removes sebum & pollution particles from scalp and hair.
- Provides oil-control.
- Prevents risk of hair-fall due to breakage from brushing.
- 80% less hair fall due to breakage from brushing*.
- Gently cleanses scalp & hair while adding moisture.
*After application of Bain Hydra Fortifiant.
WHO IS IT FOR?
Genesis targets every woman with hair fall need that would be efficient, convenient and pleasurable with :
- Instant result of hair care
- Efficacy of anti-hair fall solutions
What is the fragrance in Bain Hydra-Fortifiant Shampoo?
Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green.
What is the difference between the Resistance and Genesis range?
Genesis offers a dual benefit for women experiencing hair fall: reduces hair fall due to both of its causes - breakage and a weakened root. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength.
Should I use Bain Hydra-Fortifiant Shampoo or Bain Nutri-Forifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair. Bain Hydra-Fortifiant Shampoo addresses oily hair and the scalp by preventing oil buildup on the scalp. Both shampoos target weak hair that is prone to falling due to breakage from brushing.
How often should I use Bain Hydra-Fortifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is gentle enough to be used daily in thin or oily hair to strengthen weakened hair.
What is the difference between hair fall and hair-loss?
Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet…) OR by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing.
