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Olaplex

Olaplex started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!

Known as the "invention", the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. Read More

Our hair contains millions of disulfide bonds. These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. Olaplex restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.

All hair types (natural, curly, fine, straight, etc.) derive most of their integrity from healthy, properly paired, disulfide bonds. When hair is damaged via thermal, chemical, mechanical or environmental factors, these disulfide bonds are broken apart resulting in single sulfur hydrogen bonds.

What happens after a disulfide bond breaks? There are two reactions that can take place. The first reaction is that the single sulfur hydrogen component pairs with a single oxygen molecule. This makes a perfect pair with no further damage taking place.

The second reaction is where damage occurs. A single sulfur hydrogen molecule will pair with three oxygen molecules creating S03, or what is known as a sulfate group. The protonated sulfate is known as Cysteic Acid. Cysteic acid then eats the protein out of the hair.

In the case of chemical services, Olaplex works by pairing with the single sulfur hydrogen bond faster than the three oxygen molecules can.

Today Olaplex is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called "bond-building".

 

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